VEHICLE WAS INVOLVED IN AN ACCIDENT AT APPROX 50-55 MPH IMPACT ON THE DRIVER SIDE. VEHICLE FLIPPED OVER ON ITS ROOF. UPON IMPACT, BOTH AIR BAGS FAILED TO DEPLOY. MANUFACTURER NOTIFIED, AND INFORMED CONSUMER THAT VEHICLE SHOULD HAVE BEEN HIT FROM THE REAR OR FRONT IN ORDER FOR AIR BAGS TO DEPLOY. *AK