The contact owned a 2017 Ford F-150. The contact stated that while operating the vehicle, smoke and heat were suddenly present inside the cabin of the vehicle. After exiting the vehicle the fire department was called to the scene and extinguished the flames. During the incident, the vehicle was destroyed and towed away. The contact indicated that the flames had started behind the front seats inside the cabin of the vehicle but the cause of the fire was not determined. The manufacturer was notified of the failure. The local dealer was not contacted. The failure mileage was 47,000. THE CONSUMER STATED THERE WAS NO POLICE OR FIRE REPORT, BUT BOTH ARRIVED AT THE SCENE. THE CONSUMER SUFFERED FROM 3RD DEGREE BURNS ON THE ARM.