The contact owned a 2010 BMW 528i. The contact stated while driving approximately 65 MPH the vehicle started to shake and vibrate, additionally smoke began to issue from under the hood. The contact stated no warning light was illuminated. The contact was able to safely pull of the highway and shut off the vehicle, the smoke emission increased and the vehicle caught fire. The fire department arrived and extinguished the fire using water. The police were also on scene. The contact is not aware if any reports were written by police or fire department. The vehicle was towed to an impound lot due to being consumed completely by the fire. The manufacturer had not been informed of the failure. The failure mileage was approximately 168,000.