The contact owns a 2019 Ford F-150. The contact stated while driving 70 MPH, the contact noticed smoking was coming from under the passenger side of the hood without any warning. The contact was able to pull over, and the contact checked under the vehicle where the smoking was coming from, while checking the vehicle, the vehicle burst into flames causing some of the contact's hair and eyebrows to burn but the contact did not seek medical attention. The contact stated that someone tried helping him turn off the fire but was not able to. The fire department extinguished the fire. 98% of the vehicle was burned. The vehicle was not diagnosed. The manufacturer was not contacted. The failure mileage was 77,600.