The contactâs husband owns a 2022 Ford F-250. The contact stated that while her husband was driving at an undisclosed speed, when the contactâs husband smelled a burning odor when he then noticed smoke located near the cup holder. No warning lights were illuminated. The contactâs husband was able to veer the vehicle off the road and exit the vehicle. No injuries were sustained. No medical attention was required. The fire department was notified, and the fire was extinguished. A police nor fire report was filed. The contact stated that she was informed that the origin of the fire was the result of the connecting LDB wiring harness. The vehicle was towed to a collision lot. The vehicle was not diagnosed or repaired. The dealer was not notified of the failure. The manufacturer was notified of the failure, but no further assistance was provided. The failure mileage was approximately 12,000.