The contact owns a 2019 BMW X5. The contact stated that when attempting to start the vehicle, it failed to start and a burning odor was present. The starter had begun smoking. The smoke had settled itself. The fire department was not at the scene. No police report was filed. There were no injuries reported. The vehicle had been towed to the dealer where it was diagnosed that the starter failed causing the starter to catch fire internally and needed to be replaced. The starter was replaced. After having the vehicle repaired the contact did some research and discovered that the failure was related to NHTSA Campaign Number: 24V576000 (Electrical System, Engine and Engine Cooling). The dealer was then contacted a second time and confirmed that the VIN was not included in the recall. The manufacturer was not made aware of the failure. The failure mileage was 50,000.