The contact owned a 2014 BMW 328i. The contact stated that while at a complete stop at the red traffic light, the contact noticed smoke coming from underneath the hood. There was no warning light illuminated. The contact pulled to the side of the road. A bystander advised the contact to exit the vehicle immediately. The contact and his best friend occupying the front passenger's side seat exited the vehicle. The contact stated that the hood immediately burst into flames. There was no injury sustained. The fire was extinguished by the fire department. The contact did not know whether the fire department filed a report and whether the police department filed a report. The contact stated that the vehicle burned to the ground from the front end of the vehicle to the rear seats. The vehicle was towed and totaled. The contact later received notification of NHTSA Campaign Number: 24V608000 (Engine and Engine Cooling, Electrical System), which the contact related to the failure. The dealer and the manufacturer were not notified of the failure. The failure mileage was unknown.