The contact owns a 2014 Ford Escape. The contact stated while his daughter was driving approximately 50-55 MPH, the message "Engine Failure" was displayed intermittently. The driver continued driving to a safe location. The contact stated upon noticing smoke coming from underneath the hood, the driver pulled to the side of the road and opened the hood. The contact stated that the driver saw flames on the ignition coils, behind the engine compartment, and on the firewall. The contact's daughter picked up snow and was able to extinguish the fire with snow. The fire department was contacted and arrived at the scene, but no further action was required. The contact's daughter did not sustain any injuries. No police report was filed. The vehicle was towed to Pep Boys, who referred the contact to the dealer and to an independent mechanic. The vehicle was towed to the residence. An independent mechanic was contacted and informed the contact that the failure could be related to NHTSA Campaign Number:Â 17V209000(Â Engine and Engine Coolant). The contact became aware that the VIN was included in the recall. The dealer and the manufacturer were not notified of the failure. The vehicle was not diagnosed or repaired. The failure mileage was approximately 160,000.