CONSUMER WAS INSIDE OF PARKING LOT AND WENT TO START VEHICLE. PUT FOOT ON BRAKE,AND SHIFTED INTO REVERSE, AND VEHICLE ACELLERATED ON ITS OWN. VEHICLE HIT A POLE IN THE PARKING LOT SHOPPING CENTER. THEN, WHEN HE TRIED TO PUT VEHICLE IN DRIVE, ENGINE ROSE UP AND TOOK OFF. PUT INTO PARK AND VEHICLE WAS STILL GOING. DUAL AIRBAGS DEPLOYED. *AK