WHEN VEHICLE WAS INVOLVED IN A FRONTAL CRASH AT APPROXIMATELY 40 MPH FRONTAL AIR BAGS FAILED TO OPERATE PROPERLY. DRIVER'S AIR BAG FAILED TO DEPLOY PROPERLY BY POPPING OUT OF THE STEERING COLUMN, AND PASSENGER'S AIR BAG FAILED TO EVEN DEPLOY. DRIVER WAS TAKEN TO THE HOSPITAL FOR HEAD/ NECK, AND CHEST PAINS. *AK