VEHICLE'S SEAT HEATER CAUGHT ON FIRE.*MR CONSUMER SMELLED BURNING AND ROLLED DOWN THE WINDOW ABOUT THREE INCHES DUE TO THE RECENT FOREST FIRES. SHE THEN FELT A BURNING SENSATION, LOOKED DOWN AND SAW A 6-8" FLAME COMING UP HER LEFT SIDE. SHE WAS BURNED AS WELL AS HER CLOTHING AND SEAT. CONSUMER PULLED OVER TO THE SIDE OF THE ROAD. PICTURES WERE SENT TO NHTSA VIA EMAIL. *PH