WHILE DRIVING AT 35 MPH CONSUMER LOST CONTROL OF THE VEHICLE AND COLLIDED WITH A UTILITY POLE. UPON IMPACT, AIR BAGS DID NOT DEPLOY. CONSUMER WAS NOT SURE WHETHER HE WAS WEARING A SEAT BELT OR NOT. CONSUMER SUSTAINED FACIAL INJURIES, AND WAS RENDERED UNCONSCIOUS. POLICE DID ARRIVE ON THE SCENE, BUT NO ONE WAS CITED. *AK *MR