WENT TO START CAR, PUT KEY IN IGNITION, TURNED KEY, HEARD POP, INSIDE OF CAR FILLED W/SMOKE, FIRE AT STEERING COLUMN, TURNED CAR OFF, TOOK KEY OUT, FIRE STOPPED. *AK AFTER THE INCIDENT, CONSUMER RECEIVED MANUFACTURER'S RECALL 95S28, HOWEVER FORD DENIES THIS INCIDENT IS RELATED TO RECALL. *SLC