FIRE ORIGINATED IN VEHICLE WHILE PARKED AND RUNNING. OWNER HAD PARKED VEHICLE AND EXITED IT TO OPEN A GATE. SMELLED SMOKE AND OBSERVED SMOKE ISSUING FROM UNDER LR HOOD. OBSERVED A SMALL FIRE AT THE LOCATION OF THE CRUISE CONTROL DE-ACTIVATION SWITCH. FIRE PROPOGATED RAPIDLY AND ULTIMATELY CAUSED HEAVY DAMAGE TO VEHICLE.*AK