WHILE DRIVING 40 MPH CONSUMER NOTICED THAT THE PASSENGER'S HEATED SEAT BURNED. CONSUMER WAS ABLE TO MAINTAIN CONTROL OF THE VEHICLE, AND PULLED OVER. CONSUMER EXTINGUISHED THE FIRE BY TURNING OFF THE HEATED SEAT. VEHICLE WAS TAKEN TO THE DEALER FOR INSPECTION, AND MECHANIC DETERMINED THAT PASSENGER'S SEAT NEEDED TO BE REPLACED. *AK