WHILE DRIVING WITH THE SEAT HEATER TURNED ON, NOTICED THAT THE SEAT BECAME VERY HOT, AND IT STARTING FEELING LIKE IT WAS BURNING MY LEGS. SMELLED SMOKE, AND REALIZED THE SEAT WAS BURNING; THE SEAT HEATER HAD BURNED A HOLE THROUGH THE FABRIC OF THE SEAT UNDER MY LEGS AND WAS FILLING THE CAR WITH SMOKE. I MANAGED TO TURN THE SEAT HEATER OFF, WHICH STOPPED THE SEAT FROM FURTHER BURNING. I CALLED THE DEALERSHIP WHERE I HAD PURCHASED THE VEHICLE AND SET UP AN APPOINTMENT TO HAVE THE SEAT REPLACED.