DT: 2000 FORD F 150 CAUGHT FIRE WITH THE ENGINE RUNNING. THE CONSUMER WAS DRIVING FOR A PERIOD OF ABOUT 30-45 MINUTES AND HAD STOPPED AT A TRAFFIC LIGHT AND NOTICED SMOKE COMING FROM UNDERNEATH THE HOOD. THE CONSUMER PULLED INTO A PARKING LOT AND LIFTED THE HOOD, WHITE SMOKE WAS POURING FROM UNDER HOOD. THE CONSUMER PUT THE FIRE OUT. THE CONSUMER TOOK THE VEHICLE TO THE DEALERSHIP WHERE IT WAS PURCHASED. THE DEALER NOTED THERE WAS A RECALL,(NHTSA CAMP ID# NOT AVAILABLE AT THIS TIME) THIS WAS ON THE CRUISE CONTROL SWITCH AND THE DEALER STATED THIS IS WHY VEHICLE CAUGHT FIRE. VEHICLE IS CURRENTLY AT DEALER AWAITING REPAIRS. AFTER THE FIRE, THE VEHICLE WAS STILL DRIVEABLE AND WAS DRIVEN TO THE DEALER AS WELL . THERE WAS SLIGHT DAMAGE BUT DUE TO THE EXTINGUISHER RESIDUE IT WAS HARD TO DETERMINE THE EXTENT OF DAMAGE. THE FIRE WAS EXTINGUISHED VERY QUICKLY AFTER DISCOVERY.