OWNER WAS DRIVING VOLKSWAGEN FOR APPROXIMATELY 20 MINUTES AND SMELLED A BURNING RUBBER ODOR. HE STARTED TO NOTICE WHISKS OF SMOKE COMING UP FROM THE CENTER CONSOLE AREA, AROUND THE GEAR SHIFT. FIRE BURNED THE RIGHT SIDE OF THE CENTER CONSOLE, THE CENTER FRONT OF THE DASH, AND THE CORNER OF THE RIGHT FRONT SEAT. *NM