TL*THE CONTACT OWNS A 2000 FORD F-150. WHILE THE VEHICLE WAS PARKED AT A SHOPPING CENTER, THE CONTACT SMELLED SMOKE. HE IMMEDIATELY OPENED THE HOOD AND NOTICED FLAMES. HE EXTINGUISHED THE FIRE WITH AN EXTINGUISHER. THERE WERE NO WARNING INDICATORS ON THE INSTRUMENT PANEL PRIOR TO THE FAILURE. THE CONTACT STATED THAT THE FAILURE WAS RELATED TO THE CRUISE CONTROL ACTIVATOR DEVICE. THE FIRE DEPARTMENT WAS NOT CALLED TO THE SCENE. THE VEHICLE WAS TOWED TO HIS RESIDENCE, AND HAS NOT BEEN DIAGNOSED BY A MECHANIC. THE VEHICLE HAS NOT BEEN REPAIRED. THE FAILURE AND CURRENT MILEAGES WERE 70,000.