TL*THE CONTACT OWNS A 2003 VOLKSWAGEN PASSAT. WHILE DRIVING APPROXIMATELY 45 MPH ON NORMAL ROAD CONDITIONS, THE DRIVER'S HEATED SEAT CONTROL MODULE WAS ACTIVATED. A HIGH VOLTAGE OF HEAT PENETRATED THROUGH THE BOTTOM OF THE SEAT AND SMOKE SUDDENLY APPEARED. THE DRIVER DEACTIVATED THE HEATED SEAT CONTROL MODULE. HE BURNED HIS FINGER ON THE SEAT. THE AUTHORIZED DEALER WAS NOTIFIED OF THE MALFUNCTION. THE MANUFACTURER'S CUSTOMER SATISFACTION CAMPAIGN M2 WAS REFERENCED. THE FREE REMEDY CONSISTED OF INSTALLING A REPAIR KIT FOR THE HEATED SEAT. THE REMEDY WAS PERFORMED ON THE VEHICLE IN 2005; HOWEVER, IT WAS INSUFFICIENT AND DID NOT PREVENT FUTURE FAILURE. THE VEHICLE HAS NOT BEEN REPAIRED. THE FAILURE MILEAGE WAS 76,900 AND CURRENT MILEAGE WAS 77,000.