TL* THE CONTACT OWNS A 2004 BMW 530I. WHILE DRIVING APPROXIMATELY BETWEEN 45-50 MPH ON NORMAL ROAD CONDITIONS, THE FRONT DRIVER SEAT HEATING SYSTEM ACTIVATED. THEN EXCESSIVE HEAT WAS EXPELLED FROM THE LEFT SIDE CORNER OF THE FRONT DRIVER SEAT BACK-REST. THE HEAT MELTED A SMALL HOLE IN THE SEAT COVER. THE VEHICLE WAS TAKEN TO AN AUTHORIZED DEALER FOR INSPECTION. HE EXPERIENCED AN IDENTICAL FAILURE REFERENCED IN RECALL # 04V575000 (SEATS:FRONT ASSEMBLY:SEAT HEATER/COOLER). SINCE HIS VEHICLE IDENTIFICATION NUMBER WAS EXCLUDED FROM THE RECALL, HE WAS INELIGIBLE FOR A FREE REMEDY. THE FAILURE MILEAGE WAS 108. THE CURRENT MILEAGE WAS 108,000.