TL*THE CONTACT OWNS A 2001 BUICK LESABRE. THE CONTACT STATED THAT WHILE THE PASSENGER SIDE HEATED SEAT WAS ACTIVE, HE SMELLED SMOKE AND NOTICED THAT THE SEAT HAD CAUGHT FIRE. THE CONTACT EXTINGUISHED THE FIRE. THE CONTACT CALLED NEITHER THE DEALER NOR THE MANUFACTURER. THE FAILURE MILEAGE WAS APPROXIMATELY 100,000.