TL*THE CONTACT OWNED A 2004 FORD F-150. THE CONTACT STATED THAT WHILE DRIVING APPROXIMATELY 10 MPH, ANOTHER VEHICLE CRASHED INTO HIS VEHICLE HEAD ON AND THE DRIVERS SIDE FRONT AIR BAG DID NOT DEPLOY. THE CONTACT SUFFERED INJURIES TO THE FACE AND A BROKEN JAW. THE MANUFACTURER WAS NOTIFIED AND THE CONTACT WAS INFORMED THAT THE FRONT AIR BAG WOULD NOT DEPLOY, EVEN IN THE EVENT OF A ROLLOVER CRASH. THE CONTACT'S INSURANCE COMPANY DID NOT INVESTIGATE THE AIR BAG FAILURE. A POLICE REPORT WAS FILED AND THE VEHICLE WAS DESTROYED. THE FAILURE AND THE CURRENT MILEAGES WERE 70,000. THE VIN WAS UNAVAILABLE.