TL* THE CONTACT OWNS A 2007 BMW X3. THE CONTACT WAS DRIVING APPROXIMATELY 25 MPH WHEN A BURNING SMELL WAS EXHIBITED FROM THE INSIDE OF THE VEHICLE AND SMOKE WAS SEEN COMING FROM THE DRIVER'S SIDE SEAT. THE CONTACT'S COAT CAUGHT ON FIRE BUT THE CONTACT WAS ABLE TO EXIT THE VEHICLE WITHOUT ANY INJURIES. THE VEHICLE WAS TAKEN TO THE DEALER WHERE THEY ADVISED THAT THE ELECTRIC HEATER FAILED AND THE ENTIRE SEAT NEEDED TO BE REPLACED. THE VEHICLE WAS REPAIRED. THE MANUFACTURER WAS CONTACTED AND THEY OFFERED NO ASSISTANCE. THE FAILURE MILEAGE WAS APPROXIMATELY 47,000. THE VIN WAS UNAVAILABLE.