TL* THE CONTACT OWNS A 2004 BMW 5 SERIES. THE CONTACT STATED THAT HE SMELLED SMOKE WHILE DRIVING APPROXIMATELY 25-35 MPH. THE VEHICLE WAS DRIVEN TO AN INDEPENDENT MECHANIC WHERE THEY ADVISED HIM THAT THE DRIVER'S SIDE HEATED SEAT WARMER BURNED A HOLE THROUGH THE SEAT. THE MANUFACTURER WAS LATER CONTACTED AND THEY OFFERED NO ASSISTANCE. THE MECHANIC ADVISED THE CONTACT THAT THE SEAT WARMER WAS DEFECTIVE AND NEEDED TO BE REPLACED. THE CONTACT DID NOT RECEIVE ANY INJURIES. THE HEATED SEAT WARMER WAS DISENGAGED AS A TEMPORARY REPAIR. THE FAILURE MILEAGE WAS APPROXIMATELY 100,000.