I HAD BEEN DRIVING MY CAR FOR FEWER THAN 15 MINUTES WITH THE SEAT HEATING ELEMENT ON. I NOTICED AN ACUTE BURNING HEAT NEAR MY UPPER LEFT LEG, AND SHORTLY THEREAFTER NOTICED A HOT/BURNING/MELTING SMELL. I IMMEDIATELY TURNED OFF THE DRIVER'S SIDE SEAT AND PULLED INTO A PARKING SPOT. AFTER BEING TURNED OFF FOR 10 MINUTES, THE BURNING SMELL WAS STILL HANGING IN THE CAR AND MY SEAT WAS STILL EXTREMELY HOT TO THE TOUCH. THE GRAY LEATHER NEAR THE OUTER LEFT EDGE OF THE SEATING SURFACE IS EMBLAZONED WITH A SINGED, BROWNISH BURN MARK, AND A HOLE WAS BURNED COMPLETELY THROUGH THE LEATHER. I HAVE NOT TURNED ON THE SEAT HEATING ELEMENT SINCE THIS INCIDENT, BUT AM QUITE CONCERNED ABOUT THE FAILURE AND FIRE HAZARD. *TR