TL* THE CONTACT OWNS A 2004 BMW 545I. THE CONTACT STATED THAT THE DRIVER ENGAGED THE DRIVER'S SIDE SEAT WARMER. SEVERAL MOMENTS LATER, THEY NOTICED SMOKE EMITTING FROM THE SEAT. THE DRIVER IMMEDIATELY MOVED OFF THE ROADWAY AND STOPPED THE VEHICLE. AFTER EXITING THE VEHICLE AND INSPECTING THE FAILURE, THE DRIVER DISCOVERED A LARGE BURN IN THE DRIVER'S SEAT. THE DRIVER WAITED SEVERAL MINUTES BEFORE CONTINUING TO DRIVE THE VEHICLE. THE DEALER WAS CONTACTED AND ADVISED THE CONTACT TO HAVE THE VEHICLE TOWED TO THEM FOR DIAGNOSIS. THE MANUFACTURER WAS CONTACTED AS WELL, BUT OFFERED NO ASSISTANCE. THE FAILURE AND CURRENT MILEAGES WERE APPROXIMATELY 90,000.