An employee was moving a load with a crane onto the forks of a Big Joe-powered industrial vehicle. After the load was on the forks and the sling around the load was removed, the hoist hook was not raised before the load was moved. When the Big Joe was moved forward, the hoist hook came over the mast of the load and swung and struck the employee in the face. The employee then fell backwards to the ground. The employee was hospitalized as a result of the injuries sustained.